Monday, 25 December 2017

Optimizing Your Website For Sales

When I started with my websites, I thought I would make them attractive with images of all kinds and all kinds of gadgets so that all my visitors watch them and play. But I was forgetting an extremely important thing that you can see the readymade website.

What I was forgetting was my focus. What was I trying to achieve with my website? Was he trying to entertain everyone or was he trying to sell products to make money? Well, of course, I wanted to sell what I was advertising, but I was being tracked and I thought that by making the website cute and fun, sales would continue.

What happens when you do that is that your potential buyers are also tracked. You are moving your focus away from the product of cute and fun things. If you look at the websites of all the successful promoters and gurus, you will find a simple and direct sales page. And the best pages are relatively short. Short, so you do not have to scroll down to see the entire page, including the option box.

Normally, when you start for the first time, you have to buy a website. You decide on a domain name, find a hosting service and you're done, it's on the web. Most of the advice I received the first time I started was posting a blog every two days on my site to keep things interesting. So, I was putting a link to my subscription page on that blog and I was hoping people would click on it and go there. It's fine, but it's not really optimizing your site for what you want to do with it.

If you promote as an affiliate websites, you will have access to a variety of sales pages that will be posted on your site. If you have your own product or service to sell, you can have your sales pages created by one of the many services you can find by doing a Google search or you can make your own. There are a couple of ways to do this.

One way is to make the homepage of your site a "static" page, as opposed to a "dynamic" page. A static page remains the same, while a dynamic page changes with each publication. To make or understand how to make a static page with WordPress, I would recommend visiting website. On the static page, you can create your sales page with images and the options box with the HTML option in your administration area. You can also have an acceptance box in the sidebar if you are using WordPress and a widget ready theme. Simply go to your administrator> appearance> widgets and select a text box, drag it to the insertion area of the sidebar, open it and insert your autoresponder code, save and close.

My preference and I think the best way, is to make your own page with an HTML editor. I use NVU, it's a free download, and after playing around with it, you can create your own zinger sales and optional pages. If you perform a Google search on the NVU Tutorials, you will find good instructions on how to use NVU plus the new Kompozer editor which is basically the NVU replacement. With both, you can create, design and then publish your new pages on your site.



In this way, you can create tables, insert images along with your sales copy, choose from a million different sources and do what you want. And, of course, you can insert your autoresponder code in the source page. You can even modify it a bit to place it wherever you want.

Now, if you want your sales page to be the one that appears when someone types or pastes your domain name into your browser, you need to change one or two things. If you do not, you will have to have a link or people will have to write something like yourdomainname.com/yoursalespage.html.


First, your homepage will appear as /index.php (I'm using WordPress as an example in this article). You will have to change this to something else. Simply put "old" in front of the index to be able to undo what I did in case the wagons start to circulate. And I make this change in FileZilla simply because it is easier for me to identify the correct page to change there.

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